WPTV

INDIAN RIVER COUNTY, Fla. — As the back-to-school rush kicks into high gear, families across the Treasure Coast are feeling the financial pressure.

Whether preparing for one student or several, supply costs are adding up. Backpack giveaway helps ease high cost of back-to-school shopping

Backpacks, once a relatively affordable item, are no exception.

While a few years ago the average backpack cost under $30, some now top $50.

But this week, Verizon stores across the region are working to ease that burden.

At a Verizon location in Vero Beach, 300 new backpacks were handed out Sunday for free. It's part of a national effort to support families during the back-to-school season.

Similar giveaways also took place at Verizon stores in Boca Raton, Okeechobee, Westlake and Royal Palm B

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