Once brushed off as "back-of-the-cupboard" fare, tinned fish has become one of Britain's "chicest grocery indulgences", and a "surprisingly sexy new status symbol", said Hannah Twiggs in The Independent .

In a world filled with UPFs and "scandalously long ingredient lists", there is something "refreshingly simple" about a tin of tuna smothered in extra virgin olive oil. "It's a rare thing: unpretentious but vaguely exotic, convenient but also a conversation starter."

Colourful, retro branding from Spain and Portugal has helped transform ordinary tins of fish into "treasures" to "show off on Instagram" and artfully display in your kitchen, Patrick Martinez, founder of The Tinned Fish Market, told the publication.

The tinned fish snack has become a go-to, "the king of the cupboard

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