NEW YORK (CBS, KYMA/KECY) - The kiss cam moment at a Coldplay concert earlier this month has brought some unwanted attention to "Astronomer," the company where former CEO Andy Bryon and former Head of Human Resources Kristen Cabot worked.

And now, they decided to own the moment, with help from a celebrity with a unique connection to the story.

"I've been hired on a very temporary basis to speak on behalf of the 300+ employees at Astronomer," said Gwyneth Paltrow, an Oscar-winning actress and entrepreneur.

Paltrow has gotten in on the joke in the wake of the now viral kiss cam moment at a Coldplay concert in Boston.

Bryon and Cabot were caught in an intimate embrace on the big screen earlier this month, and both were married to other people.

Video of the moment quickly went vir

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