Head to the website for the LVMH Prize and you’ll be confronted with the headshots of this year’s finalists : nine stoic faces, static in their white squares, plus one knitted in yarn. The doll in question sits on the shoulder of 33-year-old designer Danial Aitouganov, whose own phlegmatic demeanor adds to the cheekiness of his little pal’s presence. It represents stylist Imruh Asha, the other half of Zomer, the Paris-based brand founded by Aitouganov and Asha in 2023. Asha’s dolly likeness perfectly encapsulates what the pair’s partnership and brand are all about. “It’s definitely playful,” Aitouganov tells W . “We use a childlike approach when creating collections. It’s colorful and fun, but there’s a sophistication to it.”

It has been only two years since Zomer’s founding, but th

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