Beginning July 29, 2025, Southwest Airlines Co. customers will have options to select their seats at the time of booking for flights beginning on Jan. 27, 2026.

“Our Customers want more choice and greater control over their travel experience,” said Tony Roach , Executive Vice President Customer & Brand, at Southwest Airlines. “Assigned seating unlocks new opportunities for our Customers—including the ability to select Extra Legroom seats—and removes the uncertainty of not knowing where they will sit in the cabin. This is an important step in our evolution, and we’re excited to pair these enhancements with our legendary Customer Service.”

SUMMER FUN: 7 new and noteworthy Tempe restaurants to visit this summer

More Choice for All Customers

Southwest ® Customers will be able t

See Full Page