NEW YORK – When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean brands like U-Need and MediHeal she uses a few times a week.

“I did a recent haul to stockpile,” she said. “I bought 50 in bulk, which should last me a few months.”

South Korea has been one of the countries hoping to secure a trade deal before the Friday date President Donald Trump set for enforcing nation-specific tariffs. A not-insignificant slice of the U.S. population has skin in the game when it comes to Seoul avoiding a 25% duty on its exports.

Asian skin care has been a booming global business for a more than a decade, with consumers in Europe, North and South America, and increasing

See Full Page