OK I Wanna Know: How do radio stations get their names?

Our feature OKI Wanna Know tackles the little mysteries in life where your own digging hasn't uncovered anything. This week, a listener wants to know about something we say on the air all the time.

Bryce Kessler of Downtown is a longtime listener of Cincinnati Public Radio and was curious about something we say a lot.

"I am curious how radio stations get their letters: WVXU, WGUC," he says, "And is it the same for all news outlets — TV, radio, PBS stations?"

This is an easy one. The "XU" in WVXU stands for Xavier University, where the station first signed on. The "MU" in WMUB stands for Miami University, the original home of the station. The "UC" in WGUC stands for University of Cincinnati. You get the point.

John Schneider has been in the radio business since 1971. He's written books