What are those signs popping up in Louisville neighborhoods? We found out.

Early Thursday morning in Louisville, a sign descended from the sky at the corner of Logan Street and Broadway.

It happened when workers for Rueff Signs lowered an archway reading “Smoketown” into place atop tall steel poles as the morning sun peeked above the rooftops, shining on the sign. Alan Rueff stepped back to admire it.

“I like the shadow on the wall,” Rueff said. “If you look at it, the signs are backwards, and then you'll see the shadow. It's correct if you're standing behind it. It's kind of neat.”

That shadow’s mirror image might be important since, right now, all but this block of Logan Street is currently one way traffic. It means most drivers will see this sign as they head out of the Smoketown neighborhood — not when they enter it. Rueff knows that might be a little conf