BERLIN – German sportswear giant Adidas continued its successful run in 2025, posting net sales of 5.95 billion euros in the second quarter and growth of 12 percent on a currency-adjusted basis.

That adds up to 14 percent growth in currency neutral terms over the first half of this year. So far in 2025, the company’s net sales total 12.11 billion euros.

Adidas chief executive officer Bjorn Gulden said he was “very happy” with the results.

“We have continuously grown double digits…we have been able to create brand heat, extend the lifecycle of existing franchises, created new franchises [and] extended the brand momentum,” he said in a statement. “We are convinced that being a global brand with a local mindset is the right strategy to be globally successful.”

Adidas’ ambition is to

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