Despite the talk about the parameters for trade deals, footwear firms largely remain in the dark as they scramble to adjust sourcing strategies amid an evolving tariff landscape.

Second-quarter results for Adidas and Steven Madden Ltd. show tariff headwinds that are starting to impact the balance sheet. Moreover, the conclusion by the companies’ key executives reflect that near-term pressures will continue into the third quarter.

Adidas CEO Bjørn Gulden said the impact of all duties could increase the cost of goods sold by about 200 million euros. And while U.S. price hikes are likely, there’s the uncertainty over how much of how much of an increase the American consumer might be willing to accept. That leaves Adidas, and others, watching closely what their competitors are doing, po

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