In the midst of what is shaping up to be a record-breaking tourism year, Destination Greater Victoria has a plan to address one of the industry’s shortcomings — a shortage of hotel rooms in the region.
The group is aiming to establish a hotel development task force that will work with the region’s municipalities to speed up the hotel development process, said Paul Nursey, chief executive of the destination marketing organization.
“We’re kicking that off to see how we can make approvals and other things more efficient, because hotels are a bit of a riskier asset class for developers,” Nursey said.
“With the condo market not performing right now, we’re seeing very high interest in hotel development, and we need to make sure that our municipalities are able to process these applications ef