When the biggest furniture chain in the country opens its biggest North American store ever, it’s a big deal.

For Ashley Furniture, with more than 1,000 locations around the world and revenues estimated to be more than $10 billion, its newest location, in an emerging area of Las Vegas, represents the brand taking its game up a few notches. And despite the town’s reputation as a place for risk-taking, the store looks like a sure bet.

At 88,000 square feet—plus an attached 218,000-square-foot warehouse and distribution center—the new Ashley store dwarfs the company’s typical footprint of 15,000 to 40,000 square feet. Ashley, which is privately owned by the Wanek family and does not report its financial information, owns this new store even as many of its locations are licensed to independe

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