It’s time to panic: The Nazis are coming! Eugenics are back! Whiteness is everywhere! It’s the 1940s all over again and somehow the puritans and capitalism are to blame.

Or maybe it’s just an ad for jeans.

Woke America is convinced it’s the former.

Here’s the story: American Eagle released a new ad campaign featuring actress Sydney Sweeney, a blonde-haired, blue-eyed “it girl.” It’s like countless other ad campaigns. Sex sells. There’s cleavage. It’s sultry voiced and Sweeney’s butt takes center stage.

There’s really only one thing that makes this ad campaign unique: wordplay between jeans and genes.

“Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color,” Sweeney says in one of the ads . “My jeans are blue.”

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