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This week, social media fell into a frenzy over actress Sydney Sweeney and popular chain Dunkin'. The reason for the furor? A pair of advertisements featuring "genetics" led some to speculate about ties to eugenics and "whiteness," while others jumped to defend the actors, clothing and coffee and donut brands.

Fox News Digital breaks down how it happened, what people are saying and whether experts feel if this kind of advertising signals a broader trend to come.

Sweeney paired up with clothing brand American Eagle for its fall clothing campaign, titled "Sydney Sweeney Has Great Jeans," which sparked a mix of reactions on social media.

In a promo video posted to the brand's Instagram , the 27-year-old walked towar

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