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Move over, hard seltzers. Low-carb beer is making a comeback.

Brewers are tapping into a renewed thirst for light beers, which were once marketed mostly toward women and lacking the complex flavors that connoisseurs crave.

A rise in health-conscious behavior, especially among millennials and Gen Z, is driving the shift, said Michael Vollmer, assistant director of food and beverage at Chicago's Kimpton Gray Hotel.

AMERICAN BREWS CRUSH THE COMPETITION AT 'OLYMPICS OF BEER' WORLD CHAMPIONSHIP

"People want to enjoy social moments without compromising on health goals," he told Fox News Digital.

Michelob Ultra, a pioneer in the space, saw sales grow over 3% in June compared to the same period last year, even as broader beer

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