As July fades into the rearview, August arrives with a fresh crop of beauty launches that feel like a well-deserved reset. From Murad’s overnight cream that lifts while you sleep to bareMinerals’ new pressed powder version of its cult-favorite foundation, the drop this week is all about innovation that meets ease. Gold Bond’s all-over collagen serum lotion offers hydration from head to toe, while Revolution Beauty’s tubing mascara ushers in fall with bold lash shades that actually stay put.

Neutrogena is doubling down with a glow-boosting Vitamin C serum and a silky eye gel cream designed to layer seamlessly under makeup. Meanwhile, Tower28 taps influencer Toni for two vibrant new shades of its GetSet Matte Powder Blush, and Sol de Janeiro’s limited-edition Sundays in Rio mist delivers go

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