Doritos thinks this flavor is its next ‘Cool Ranch’

By Jordan Valinsky, CNN

New York (CNN) — In 1986, Doritos released “Cool Ranch” chips, which has since became one of the brand’s most popular flavors, selling tens of millions of bags and spawning spinoffs from taco shells to popcorn.

Nearly 40 years later, the PepsiCo-owned tortilla chips maker thinks it’s found the next big flavor with “Golden Sriracha” — a newly released permanent addition that the brand hopes emulates the popularity of Cool Ranch and Nacho Cheese.

The launch could help jumpstart sales for PepsiCo’s Frito-Lay portfolio that has come under pressure from changing consumer preferences and a crackdown on artificial ingredients . Volumes for its company’s North American food division shrunk 1% in its most recent quarter, continuing a decline in snacking purchases as