In two weeks Netflix will drop its documentary on the life of Jerry Jones, during which our resident Pro Football Hall of Famer will stare into the camera and proudly admit that his toy is nothing more than a soap opera.

(In soap opera language, this means Jerry is Stefano DiMera from “Day of Our Lives. ”)

Dated references aside, of the many tentacles to the man’s legacy on America and pro sports is that he recognized, and naturally monetized, the value of content well beyond the game itself. He recognized that teams, and leagues, could cash in just by talking about them 24/7, even when nothing is happening.

We all fell/fall for it. No matter how spectacularly redundant. That’s how a team that is so average on the field for the better part of 25 years is the most valuable pro sports

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