The pandemic was the final act for some movie theaters but others found a way to bounce back.

And it’s these innovative theater owners, who not only survived the shut down and surge in streaming subscriptions implemented new ways to engage audiences and are now enjoying what the industry calls the next great era of cinema.

“I think movie theaters will always be around,” said Joel Kincaid, vice-president of operations for MJR Theatres, during last week’s grand opening of MJR’s new state-of-the-art IMAX auditorium at MJR Troy Cinema.

“As long as they continue to adapt and evolve,” Kincaid added, while greeting a wave of guests excited to see “The Fantastic Four: First Steps” on what is a really big screen.

Not to mention a really big investment for MJR.

“It’s in the millions,” Kincaid s

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