Once the breakfast of champions for millions of Americans, cereal seems to be losing its crunch — especially among younger generations who are redefining the morning meal.

Sales of boxed cereal, once a pantry staple for generations, have been declining in the United States for over 25 years.

A temporary pandemic-era bump – when more Americans had time for sit-down breakfasts – wasn't enough to help. Cereal sales in the U.S. dropped over 13% from nearly 2.5 billion boxes in 2021 to 2.1 billion in the same period this year, according to Nielsen IQ.

THIS BREAKFAST MISTAKE MAKES PEOPLE REACH FOR SUGARY SNACKS IN THE AFTERNOON

Since the 1990s, grab-and-go options like Nutri-Grain breakfast bars and Clif Bars have posed a challenge to cereal. Now, yogurt cups and protein shakes are als

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