Why everyone on the internet is suddenly so obsessed with Jet2 Holidays

By Julia Buckley, CNN

(CNN) — As a travel journalist, Claire Dodd has checked into five-star hotels and set sail on butler-staffed cruises. But when she books her own vacations, she goes for something decidedly more low key: Jet2 Holidays, the British budget tour operator she declares “a fricking delight.”

“They’re so nice to deal with at the airport,” she says. “You get there, and instead of the slightly begrudging service you sometimes get from a budget airline, they actually look happy to see you. They’re super-organized — there’s never a queue because there’s some jolly customer service agent directing you where you need to be. Everyone seems happy.”

Dodd isn’t alone. Since its 2007 launch, Jet2 Holidays has grown into the UK’s largest tour operator, offering flight-and-hotel “pack