How will generative AI be monetized in healthcare? Two competing visions are emerging. getty

Generative AI is advancing faster than any technology in modern memory.

When OpenAI released ChatGPT in late 2022, few in the medical community took notice . Most doctors saw it as a novelty, perhaps useful for administrative tasks or as a basic reference tool, but too unreliable for clinical care.

In just a few years, that perception has shifted. Today’s GenAI tools from companies like Google, Microsoft and Nvidia outperform most physicians on national medical exams and clinical challenges . Although none are currently recommended for patient use without physician oversight, that restriction is likely to be lifted soon. GenAI capabilities continue to double annually, and OpenAI’s GPT-5

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