Imagine, for a moment, sports media roughly 20 years ago. SportsCenter, national broadcasts, bundles of paper people would have delivered to the houses called newspapers or magazines, and even blogs in their infancy. How much of that focused on gambling?

The answer is little to none. Gambling in sports was reserved for either casinos or underground bookmakers. At a glance, most wouldn’t even know it existed unless you were looking for it. Today, it’s the opposite. Sports books are everywhere. They bombard broadcasts with advertisements, in-arena signage, and live lines; it’s never-ending. They even own some local sports networks. The worldwide leader itself, ESPN, has its sportsbook, ESPN Bet.

If this seems like things are out of control, it’s because they are. The issues are not in shor

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