Playboy is playing it again.

The famed men’s magazine — which returned to print with a single annual issue in February — is continuing a comeback with a revamped Playmate competition and a TV show in the works, Page Six has learned.

The “The Great Playmate Search” will differ from the first “Playmate Hunt” in 1978 — when fans voted for their favorite “Girl Next Door” by mail — with the new version taking place online.

After the initial round of public voting, a group of former Playboy models including Shanna Moakler, Summer Altice, Brandee Roderick, Daphnee Duplaix, and 2025 Playmate of the Year Gillian Nation will act as judges for the final round, we hear.

The legendary brand is also pitching a behind-the-scenes TV series chronicling the casting process, we hear.

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