Beyoncé Knowles-Carter and Levi Strauss & Co. are wrapping up their yearlong partnership by bringing together all the denim history they’ve been mining — and offering some merch, too.
The jeans brand dug deep into its formidable archive to remake some of its famous TV ads from the Eighties and Nineties with Beyoncé, who stripped off her Levi’s in “ Launderette ,” beat a hustler in “ Pool Hall ” and cooled off her denim shirt in “ Refrigerator .”
The short videos each recontextualized the original ad spots, putting Beyoncé and the brand’s women’s offering front and center.
Now consumers can buy looks from the Beyoncé x Levi’s collection, some of which were featured in the campaign. The collaboration includes the Western Crystal ‘90s Shrunken Trucker jacket, retailing for $250,