CHICAGO - Goose Island Beer Co. has revealed its highly anticipated 2025 Bourbon County Stout lineup, generating buzz months ahead of its traditional Black Friday drop.

Beer fans across the country are already gearing up for what’s become one of the biggest craft beer events of the year.

A Chicago-Born Innovation

The backstory:

The Bourbon County Stout legacy dates back to 1992, when Goose Island revolutionized craft brewing by aging beer in used bourbon barrels, a now-common technique that began with a batch made using barrels donated by Jim Beam’s Booker Noe.

What started as an experiment has since evolved into a defining innovation in the beer world.

"Chicago has the best weather for making this type of beer," said Goose Island President Todd Ahsmann. "So this warehouse behind m

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