Jackie Aina is that girl. Known for her YouTube channel and massive following, the beauty influencer-turned-entrepreneur has always been an advocate for inclusivity in the beauty industry. Her popularity grew through her makeup tutorials, honest product reviews, and beauty tips—all delivered with a dose of sharp wit and deep knowledge, especially for girls with deeper skin tones.

She actively promotes diversity and representation, calling out brands with narrow shade ranges and pushing the beauty industry to do better. She’s teamed up with top brands on successful makeup collaborations, but when it came time to launch something of her own, Jackie zagged when we thought she’d zig. Instead of launching a beauty line first, she introduced FORVR Mood, a luxe candle brand that brings self-care

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