His comments came as the watchmaker, which was founded in 1868, opened a boutique on Princes Street in partnership with Scottish jeweller Chisholm Hunter.

Mr Grainger-Herr expressed his excitement in securing the site at 99 Princes Street, overlooking Edinburgh Castle, for the brand's first standalone boutique in Scotland. It builds on the brand’s association with the country which has been forged through its long-running status as official timing partner to golf's Alfred Dunhill Links Championship. This year’s tournament will take place at the Old Course in St Andrews and Kingsbarns in October.

Mr Grainger-Herr declared the company, which collaborated with Cloister Watch Company for a piece worn by Brad Pitt’s character, Sonny Hayes, in current film F1, would “absolutely” look at simila

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