After becoming the face of the Lakers in what felt like the most talked-about move of the offseason, Luka’s off-court presence has started turning just as many heads. From charity partnerships to behind-the-scenes leadership shifts, everything he does now is under a spotlight. But fans noticed something different this time. Something that felt bigger than basketball. If you’ve been watching closely, the signs have been there, hinting at a side of Luka we haven’t fully seen until now.

The Lakers aren’t just betting on his talent to carry them through a new era. They’re leaning into Luka’s voice, values, and vision. Think less “flashy endorsement deal” and more “this-guy-could-change-things-for-real” energy. After all, it’s not every day your new franchise star teams up with ESPN and a list

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