“You’ve just got to sell this.”

Those flattering words have helped many food entrepreneurs make the decision to start a business. In 2019, they inspired Lisa Killorin to launch Columbus-based Sassy Mustard , based on a mustard recipe she had developed 30 years earlier as a newlywed in search of affordable gifts for family and friends.

By the time she launched her company, Killorin said, “things were changing. My children had grown and left home, and all of a sudden, life was pretty quiet. I have always loved being busy, and I knew I wanted to do something. My friend Eric Arceneaux is a chef, and he told me I needed to go into business.”

Arceneaux said Killorin’s mustard was different from any other he had tried. “He said it wasn’t cloyingly sweet like honey mustard and felt it was the

See Full Page