RENTON, Wash. – The Seattle Seahawks announced today new business partnerships abroad to support the team's international growth efforts.

Leverage to lead social media strategy in Australia & New Zealand

The Seahawks have partnered with Leverage to develop and manage a social media strategy for the team in the Australia and New Zealand. Under the partnership, Leverage will work to enhance the team's brand awareness and social engagement, create localized content, and provide live event coverage.

Leverage is a full-service new media agency, founded by the creators of the Betoota Advocate. Leverage lets organizations, movements and brands deliver their messages to the right audiences in an authentic and meaningful way.

"Leverage is thrilled to be joining the 12s to help the Seahawks b

See Full Page