TED, the nonprofit renowned for spreading transformative ideas, launches its first sports-focused conference in Indianapolis this September.

The TEDSports event, scheduled for Sept. 9-11 at the historic Old National Centre, aims to explore athletics’ intersection with technology, leadership and social impact.

Monique Ruff-Bell, TED’s chief program and strategy officer, spearheaded the vertical.

“I have never been an athlete,” Ruff-Bell said in an interview with the Indianapolis Recorder. “However, I absolutely love sports and sports documentaries.”

Her fascination revealed a disconnect.

“If it’s appealing to me, the less likely person, someone who may not have an athletic bone in their body, then there’s something there,” Ruff-Bell said. “It’s about human potential, technology health

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