On a late September morning in Paris, the jelly flat made its grand return to the fashion scene. During The Row’s pre-fall 2024 show in September 2023, models sported the nostalgic (yet still divisive) ’90s shoe in shades of tomato red, baby blue, and dark brown. The styles were paired with oversize trench coats, capris, plain white T-shirts, and the highly coveted (and perennially out-of-stock) Margaux tote bag. Since then, the Olsen-twin-approved flat has taken on many different shapes, like flip-flops, minimalist mules, and fisherman sandals. Other high-fashion brands like Chloé and Tory Burch are getting in on the trend with riffs of their own.

Jellies have also garnered the celebrity and street-style stamp of approval: Jennifer Lawrence is a particularly big fan of The Row’s PVC flat

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