Justin Bieber ditches the city streets he cruises down in “Yukon” for a coastal vacation in the grayscale video for the Swag single. Directed by Cole Bennett, the visual finds the singer lounging on an expansive yacht with his wife, Hailey Bieber, and their one-year-old son, Jack Blues Bieber.
Bieber suggests that the work aspect of his latest musical release is complete, and that it’s all pleasure and play from here. He dances along to the record with a carefree ease, throws up his middle finger while surfing the calm waters, and peppers his son’s face with kisses. “What would I do, if I didn’t love you, babe?” he asks in a high-pitched tone on the “Yukon” chorus. “What would I do?”
“There is so much healing going on in this album,” Rob Sheffield wrote in Rolling Stone ‘s