Walmart has launched a fleet of themed mobile stores called "Walmart Delivers," designed to engage Gen Z with pop‑up retail experiences, giveaways, and photo ops at events across the U.S., running August through November 2025

That's part of a broad plan to make the chain a little more like rival Target, cool without really caring about cool.

The campaign has a clear message it wants to get across:

Walmart is a hip place for young people where executives clearly know and regularly use all the latest slang.

Kids, the chain seems to think, always love it when mom and dad try to learn their lingo. Younger folks never stop using terms because adults have co-opted them into the mainstream, nor do they cringe at all when their musical icons turn up in T-Mobile or light beer commercials.

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