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McDonald's on Wednesday reported quarterly earnings and revenue that topped analysts' expectations as buzzy promotions helped its U.S. restaurants rebound.

Despite the chain's improved performance this quarter, executives are still worried about the economic health of the low-income consumer. McDonald's is working with its U.S. franchisees on ways to make its core menu items more affordable, beyond the $5 meal deal it rolled out last summer and the newer Daily Double burger promotion.

"Reengaging the low-income consumer is critical, as they typically visit our restaurants more frequently than middle- and high-income consumers," CEO Chris Kempczinski told analysts on the company's earnings conference call

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