In a world full of different ways to watch and/or stream TV, Roku has always felt like The Little Engine That Could. It’s cheaper and not as flashy as the Apple TV box, and it works way better than the Firestick. Roku just keeps quietly building up the brand, including The Roku Channel, which offers free, ad-supported content. We have an AppleTV and a Roku, and the Roku is so much easier to use. On Tuesday, Roku announced that it’s launching a ad-free streaming service called Howdy. Howdy will have almost 10,000 hours of commercial-free streaming content for just $2.99.

Roku − which sells set-top streaming devices, smart TVs and has its own free, ad-supported streaming service, The Roku Channel − wants to make your streaming life cheaper and easier. And they’re doing it by introducing a n

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