New York —

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever.

Sales at McDonald’s US locations open at least a year rose 2.5% for the quarter ending June 30, putting an end to two consecutive quarters of sinking sales. The chain credited its “standout marketing,” which included the massive movie promotion and the launch of crispy chicken strips , for the turnaround.

McDonald’s in late March released a Happy Meal for kids with themed toys and an adult meal tied with the release of the Minecraft Movie, which was released by CNN’s sister company Warner Bros. Pictures and grossed nearly $1 billion worldwide.

The promotion ran in 100 markets, helping global sales at stores open at leas

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