Disney announced that it will no longer report on subscriber numbers for its streaming services in its quarterly financial reports, following in the footsteps of Netflix. The decision comes after a quarter in which it reported 2.6 million new Disney Plus and Hulu subscribers, bringing it to 183 million in total.

The decision was announced in quarterly earnings commentary from Disney CEO Bob Iger and CFO Hugh Johnston. The pair said that paid subscriber figures have become “less meaningful to evaluating the performance of our businesses,” and that not reporting them “will better align with changes in the media landscape.”

It echoes a similar change announced by Netflix last April. At the time, the company called subscriber counts “just one component” of its growth, pointing to “new” reven

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