A controversy involving actress Sydney Sweeney, U.S. President Donald Trump and clothing retailer American Eagle Outfitters continues to swirl, with the company’s stock up over 20 per cent in trading early this week after a divisive ad campaign that was launched in July. Here’s what to know.

What is Sydney Sweeney selling?

Jeans. The famously blue-eyed, blonde, buxom American actress appeared in an ad for American Eagle jeans in July under the tagline: “Sydney Sweeney has great jeans.”

What’s the controversy?

The ad is a cheeky play on the words genes and jeans. In one 15-second spot that makes the comparison obvious, she says: “Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour.” She then adds: “My jeans are bl

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