The Vitamin Shoppe has appointed Mike Forbes as executive vice president and chief strategy officer, a new position at the specialty retailer.

A 20-year veteran of retail and consumer goods sector, Forbes has been given an assignment with several areas of responsibility, including long-term growth planning, digital acceleration, innovation, organizational transformation, performance marketing, customer loyalty, new business development and strategic partnerships, such as mergers and acquisitions. Forbes reports to chief executive officer Sharon Leite.

The Vitamin Shoppe sells vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies and eco-friendly green living products.

Most recently, Forbes served as co-CEO of MaryRuth Organics, where he is credited w

See Full Page