Character.AI is going social, adding an interactive feed to its mobile apps.

Rolled out on Monday, the new social feed may initially look similar to traditional social media platforms. But rather than liking friends’ holiday photos or commenting on influencers’ posts, users interact with user-generated characters, from computer game avatars to Elon Musk and Harry Potter.

“The new feed is the front door to the app and a great way for users to discover new creators, characters, and content,” Character.AI CEO Karandeep Anand tells Fast Company. “Unlike traditional social feeds, users don’t just watch creator content—they actively participate. They can customize, adapt, and build on what they see, making the experience uniquely their own.”

Instead of passively scrolling, users are encourage

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