Walmart, Apple and Amazon, the most successful companies in the country, base their corporate strategies on data. From financial, produce and competitive analysis data to consumer behavior and market research, the leaders and boards of these companies know the importance and necessity of having accurate numbers.

Any CEO who deliberately relied on falsified data, or who demanded cooked books, would be fired immediately — and likely sued by the company’s board of directors. Likewise, any CEO of any company who tried to manipulate the appearance of short-term success for his own personal gain at the expense of long-term viability for the company would also be fired and likely sued for malfeasance. But legal action isn’t even the worst-case scenario. A successful CEO knows that falsifying eco

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