24 minutes ago Jadie Jones ,

Haley Hedstrom

DULUTH, Minn. — Visit Duluth has announced their new Executive Director.

Haley Hedstrom, Executive Director for the Lake Superior Zoo, has been chosen to lead the tourism organization.

Her achievements at the zoo demonstrated her strong dedication to Duluths tourism and economy.

She will lead the effort to grow tourism while overseeing the strategy, culture, and operations of Visit Duluth.

Hedstrom will officially begin her position on August 25, 2025.

In a news release Hedstrom said, “Duluth is one of the Midwest’s top destination cities, rich in history, full of character, and surrounded by some of the best outdoor landscapes and recreation opportunities in the country… I’m truly honored to step into this role. I look forward to wo

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