On June 20, Meghan Markle ’s lifestyle brand, As Ever , made an announcement: they were launching a rosé. A 2024 Napa Valley Rosé, to be exact: “with soft notes of stone fruit, gentle minerality, and a lasting finish,” per their newsletter. Eleven days later, the bottles went up for sale on AsEver.com. They all sold out in under an hour. Capitalizing on the success of the first drop, Marke did a second on August 5. That too quickly went out of stock.

While the exact amount of As Ever Rosé inventory put up for sale is unknown, no doubt part of the reason the product moved fast is Markle herself: Since leaving the royal family in January 2020, she's remained a constant—and controversial—figure in the public eye. Some people love her, while others, well, do not. (According to YouGov, she

See Full Page