As we enter National Black Business Month, it’s important to recognize the diverse forms of Black business and entrepreneurship. In today’s world, celebrities are investing in their own identities and discovering ways to engage with their core audiences through brand partnerships. In an era where the state of celebrity is constantly being challenged due to an influx of influencers and content creators, celebrities are putting their influence at the forefront through brand deals.

With more surveillance-based content on social media, celebrities are now more than ever conscious of their identities and are leveraging their likeness to establish meaningful brand deals that can amplify who they are beyond vanity. This newfound visibility empowers them not only to thrive but also to inspire oth

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