Location sharing among friends, family, and significant others has quietly become the norm in recent years.

Now Instagram is looking for a piece of the action with the launch of Map, a new opt-in feature that lets users share their whereabouts, similar to Snapchat’s Snap Map or Apple’s Find My.

Starting on Wednesday, the feature will be available to users in the U.S. Tapping the “Map” circle on the Messages tab reveals an interactive map showing which friends are nearby and any location-based content they’re posting.

“People have always come to Instagram to share what they’re up to and where they are,” the company wrote in a blog post. “Now, with reposts, the map, and the “Friends” tab in Reels, it’s easier for you and your friends to stay in touch through the content you’re enjoying on

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