(LOOTPRESS) – Just in time for the dog days of summer, Coors Light and Duradry are teaming up to help you chill — literally — from the beer cooler to your bathroom. Introducing Dura Chill, the first-ever cold-activated deodorant designed to be stored in your fridge and ready to refresh when the heat is on.

With temperatures climbing and sweat inevitable, Dura Chill delivers Rocky Mountain-level freshness straight to your underarms. Featuring the same color-changing technology as Coors Light’s iconic cans, the deodorant turns blue when it’s cold enough to use — giving you a visual cue that it’s ready to cool and protect.

“Coors Light is all about helping people ‘Choose Chill,’ and this summer, we wanted to take that to the next level — starting with your armpits,” said Marcelo Pascoa, VP

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