Iconic travel brands team up to get travelers to their happy places for a happy price

NORWALK, Conn. and DALLAS, Aug. 6, 2025 /PRNewswire/ -- Priceline, the OG of online travel deals, is adding even more reasons to go to your happy place with the arrival of Southwest Airlines®. Starting today, travelers can search and book Southwest's inventory directly on Priceline, unlocking more ways to compare, customize and save on flights. Customers booking their Southwest flights through Priceline are still eligible to earn Rapid Rewards.

Through the partnership, Southwest flights are also now bookable across the Booking Holdings portfolio of brands, including Booking.com and Agoda.

"Our goal is to be the best travel dealmaker in the world. Collaborating with Southwest, one of the most trusted

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