SAN FRANCISCO - Apple – the tech company – is suing a movie theater chain with the same name , citing trademark infringement. This comes after the theater moved into the Bay Area this summer. Apple – again the company based in Cupertino – believes customers are confused and think the tech giant is operating these cinemas. They're demanding Apple Cinemas change its name.

Trademark infringement dispute

Apple: it's one of the most recognized "brands" in the world, with the company putting its stamp on everything from your iPhone to the TV and movies that stream on it.

But now, they say another company is capitalizing on their good name. And so Apple has filed a trademark infringement lawsuit against Apple Cinemas.

"This is not a situation of Apple incorporated being a bully. They

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